Peace, Purpose & Power - Mini Movie Implementation Club
Would you like to work with me and my small team in this monthly membership community to get your film shot and doing its job building you a peaceful income doing the thing you love?
Inside this membership, we'll help you make a high-performing non fiction short film which will help build your audience and sell your products, artworks or bring you large donations for your charity or not for profit.
How does it all work?
We're going to give you the tools & support to make a short film that gathers leads and sales 365 days a year. You'll get all the video lectures below, plus access to a weekly call with a subject matter expert in each of the "exponential impactors" - ie the activities which will explode your success, mindset (psychological, spiritual and philosophical well-being), filmmaking, offer creation, funnel building, email follow up and of course setting up and managing your ads. Each of these areas is covered in our programme and expert personal advice will be given to you across the spectrum both in video form, group coaching and one-to-one feedback.
We'll guide you in with a series of 1-to-1 Zoom Sessions to review your work, current online presence and your offers and look at the sort of sales funnel you could build. We'll find your unique story and write a draft script for your film. Then we'll use my recorded interview technique to get you the core story of your Mini Movie shot and in the can where it belongs. Then we'll review your Mini Movie and get you ready to go live and start running ads (or if it's your preference to come up with an organic strategy).
You'll also be in a nurturing small group to get support, feedback & encouragement on your filmmaking & movement building.
How our personal 1-to-1 coaching sessions will work:
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1) I do a thorough audit of your existing project & socials
I'll look at your websites / what you do now and give it an audit.
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2) We'll get on a call together
I'll listen to your story and ask you key questions that will help me to shape a sense of what kind of narrative might work best for you.
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3) I'll write you a masterplan - showing how you can build a mini movie funnel for your situation.
This will be sent you within 7 days of the call.
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4) We'll get back together and shoot your personal story.
This will form tha backbone of your Mini Movie. I'll share a short synopsis containing the structure and style of your film, using the unique strengths I've assessed during the calls.
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5) We'll have a third session to review your film and funnel.
And get all this ready to go live and start build your leads, sales and impact.
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6) You'll also get a video recording of each session.
This will be sent using our secure Vimeo link, protected by a password. Go back and refer to our chats whenever you need.
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7) All supported by your regular Peace, Purpose & Power Membership
These sessions will be backed up by the comprehensive training on developing offers, building funnels and shooting and editing your films PLUS our weekly Group Coaching sessions to keep you moving forward and steer round any obstacles.
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8) Within 2-4 weeks you could be launching a life changing short film with an amazing plan and sales funnel in place.
With this one to one help walking you through all the key moves you need to make, you will save weeks of worry and be ready to set off on this new chapter of your work. Let's make that happen!
Stage One - Mindset
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1) The Bedrock On Which To Build
Understanding your concrete business goals and personal aims.
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2) The High Ticket Mindset
Addressing the obstacles you will put in the way of creating your High Ticket Offer
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3) All The Things You Need To Stop Doing
Stop doing all those things that seem like they are the core of your business but are actually harmful to both it and yourself.
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4) Obligatory Self Care
How to build time for reflection, development and personal time into your business. Learn how to keep the most important tool - yourself - fully maintained and ready to produce the best results.
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5) The One Thing That Will Immediately Increase Sales
Learn the one thing you need to do to kickstart sales of your new / improved offer.
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6) Monthly mindset sessions with our expert Cambridge educated, ordained Buddhist, Aryanisha
Tune in and listen to the wisdom of Aryanisha, ask her your questions and re-energise.
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Stage 2: The secret to being successful online: we'll teach you how to create amazing "leveraged" high value offers - learn how we build these to £25,000 and beyond.
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1) Creating A Market of One
Why you need a unique offer and how what you already have may be closer to this than you think..
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2) Finding Your Niche (Picking The Right People To Work WIth)
Why Psychographics are more important than Demographics - and how to start undestanding the needs of your Psychographic.
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3) Picking The Right People To Work WIth Part 2
Addressing your audiences pain points and needs..
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4) Picking The Right People To Work With Part 3
Understanding who your best customers are - and why.
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5) The Transformation Pathway
The importance of offering your customers a journey from State A to State B.
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6) Your Dream Customer
Looking at the qualities your perfect customer should have.
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7) Mapping Out The Roadblocks
Identifying all the obstacles that are holding your customer back from what they need.
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8) Solving Problems With Creativity
Finding unique solutions the roadblocks and obstacles faced by your customer.
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9) Anticipating The Next Phase
How a clear vision of what comes next build confidence in your offer.
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10) Mapping Your Standard Operating Procedures
How to ensure your offers will allow your business to smoothly scale - not grind. You must never hire without these clearly sorted!
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11) Creating Your Totally Unique Framework
How to not just be the top, but the only google result.
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12) Creating Your Expertise Statement
A simple way to craft real confience, uniqueness and clarity in your offers.
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13) Pricing Your Offer
How to price your offer - and who for.
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14) Offer Viability
How to test your offer to ensure you have it spot on.
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15) Objection Testing
Learn one of the most powerful sales techniques you'll ever have
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16) Offer review
When you have been through the videos, and done all your development, you will be given a form to fill out so we can give you feedback on your offer and help you to improve it before launching.
Access our Pro Filmmaking Course (Stage 3):
Week 1: Understanding the basics of filmmaking for marketing / movement building, and what’s most important – / how to design your films and start to really make things that are engaging, surprising and sticky.
Week 2: Hacking The Hook - how to command the attention of the audience from the first – designing the beats of your film so it's unputdownable!
Week 3: Shooting your short – my advice is to shoot it from the hip, fast, loose and imperfect. How to be on camera, how to interview, how to light - and which cameras to use. (I go through everything from your phone to a DSLR to a pro video camera). I also go through how to get pro sound on all cameras.
Week 4: Getting into the edit – how to move quickly in an edit and turn around your imperfect mini movie to start testing your offers.
The Outcome: you'll be working towards getting a great short documentary made for your project and in the process getting used to turning around beautiful short films quickly so you can do it again and again - building large and profitable audiences so you can have peaceful, purposeful and profitable livelihood doing what you love.
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Posting every day on social media
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Creating Youtube Video after Youtube Video
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Having to go to gatekeepers or the art world and ask for shows etc..
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A list of thousands of buyers who love our work and support our projects and this is growing every single day. All off the back of one short documentary.
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A highly affordable and well structured and supportive space for developing your mini movie in a group coaching environment.
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Group feedback on your short film from our experts
You'll be joining a community of other artists & not for profits turned mini movie filmmakers
Access to the Peace, Purpose & Power Private Community Forum – a platform for sharing your journey and supporting one another
Monthly Q&A – exclusive guest experts
Challenges & Contests – 3 week filmmaking challenges with prizes
Member film of the month – gets tickets to a cinema
Hotseat / member spotlight
Stage 4 - The Mini Movies Email Academy:
You'll get all these supported lectures :-
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1) Overview
An introduction to the course and email basics.
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2) Key Metrics
Understandinf the key data that lets you know if your emails are on track.
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3) Getting Your Message Right
How to ensure you are communicating the right message in the right tone.
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4) The Who
Understanding who your best customers are - and how to write for them.
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5) The What
Understanding what you are offering people and how to clearly and irresistibly communicate that.
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6) The How
Combining the lessons so far into proven techniques for selling The What to The Who.
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7) The Building Blocks Of A Perfect Email
Understand the components of a successful email that you can use time and time again.
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8) Killer Subject Lines
How to stand out from all the other emails vying for attention in someone's inbox - and get them enthusiastically into the body of your email.
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9) Getting Curious About Curiosity
Why curiosity is the copywriters best friend.
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10) Finding The Story
How to become a finely honed narrative machine, effortlessly able to produce compelling emails.
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11) The Welcome Sequence
Why a really deep dive into who you are, what you do and what you are offering really improves loyalty, trust and sales in new customers.
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12) Email Hygeine
How to peacefully approach and avoid spam and unsubscribes - and why mailing list hygiene us so important.
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Stage Five - The Sales Funnel
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1) Introduction to Sales Funnels
What is a sales funnel? And why having a well oiled one could be transformative for you.
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2) Auditing Your Business
How to start thinking constructively about everything you do - and how to turn this into a brilliant business asset that will do most of the heavy lifting on copywriting for you.
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3) The Sales Letter
How to grab people's attention - and keep it - as you describe what you are offering in a way that they will find irresistible.
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4) The Checkout and Order Bumps
How to ensure that the sale doesn't falter at the last hurdle. And how to create extra impulse purchases whilst your customer already has their credit card out.
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5) The Upsell
How to prime your customer for what comes next in their journey with you - and make a few cheeky extra sales whilst you are at it.
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6) The Thank You Page
Why you have unused screen real estate here - and how to use it.
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7) The Welcome Email
Why you need to start building loyalty and trust from day one - and how you can start to create a really lasting bond with your new customer just with a simple email.
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8) Abandoned Carts
There is money on the table here that you might not be taking! Learn how to easily increase your sales with an Abandoned Cart sequence that is guaranteed to net you sales that would otherwise have wandered away.
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9) The Welcome Sequence and Bonus Content
Learn how to deliver a really deep experience for new customers and have them super keen to stay on your mailing list by delivering added value and content to them once they have started their relationship with you.
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10) Overcoming The Fear
You absolutely can write successful copy. We'll give you the tools and encouragement you need to realise that you can write incredibly compelling narratives.
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11) Tweaking Your Funnel To Perfection
We'll talk you through how to systemically assess and tweak your sales coopy to make sure you are patching over any leaks and maximising your sales.
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12) The Infinite Sales Funnel
How as a purpose driven business / charity / creative YOU are in many ways the product - and how to bring your audience along with you on your own journey.
THE FINAL STEP
Once you have your offers sorted & your film shot - we launch to FB & INSTA - and scale to 100 leads a day
We'll work with you to model your target audience and build ad campaigns to reach them and get them excited about what you are doing.
Once you have got your plan in place, the sky's the limit for your impact. So buckle up!
Ultimately it's in your hands..
You’ve seen how we've used this method in our own projects to exponentially increase our impact and income and as it's the new quarter and we're just back to work– I’ve created a really valuable offer for you here – a chance to have a discount on this programme, once we close the cart the price will go up – with a guarantee that fully covers the price of your subscription –
The way I see it you have three options:
1) Do nothing - and stay where you are right now..
If you're already selling enough and happy you're doing the right thing, then no problems at all, you don't need this access and support - but if you're not getting the word out there and you're feeling stuck then you have another option.
You can keep doing whatever you're doing or look for another community to develop your work in, another mentor - another system..
2) Do it all yourself
you can keep track of all the platforms yourself, learn to make films, launch them yourself, build a funnel and work on your own mindset. This is all possible and there are lots of other programmes you can use to patch all this together. That said none of them have the unique combination we use and they don't have the community.
3) Let us do some of the heavy lifting for you
We’ll give you our proven scripts, our high-ticket offer course, we’ll feedback on your films, support you in our group environment, give you access to our editor, our offer expert, our copywriter, help you launch and optimise your funnel and keep you on track with our accountability coach.
Of these 3 options, ask yourself:
What’s going to be easier for you?
There are two types of people, those who dream about achieving their goals without taking action and those ready to take action when the opportunity presents itself.
Most people will tell you they want to have impact on the world, have enough income to be comfortable and a life of the imagination, but very few will actually make it happen. It’s just the way it is. Most people are dreamers – but the few who are serious will take action – since you’ve read this far I imagine you are one of life's action takers. One of the 50 we're looking for and one of the 50 we genuinely think we can help. It’s up to you and in your hands.
MEET YOUR HEAD COACH
Dan Edelstyn
FILMMAKER, WRITER & ENTREPRENEUR
My deepest belief is that business should have a mission and purpose in the world - this is at odds with a lot of marketing courses. But inside our PPP project you will find our culture is driven by our values.
This offer is developed to give you access to your own production partners, a highly experienced team of documentary filmmakers with direct response advertising experts. I genuinely believe that what we have built here is amazing. We have now been tutoring a small group and we're ready for our next batch of students, but this is limited to 10 so we don't get swamped and deliver a lesser service.
Why's this different from other courses out there?
Within this programme, I'm giving you highly structured access to my team, including three of the filmmakers I work with week in week out not just on my Power Station project but also on some of our commercial projects (Leonie, Natalie & Sheridan). You'll also have access to my ads guy, Nur & my amazing right hand digital producer & funnel builder Mark.
Each week our team runs an office hours helping you to get to grips with whatever part of the process you're currently at,
30 DAYS
MONEY BACK GUARANTEE
This covers any of our recurring memberships - if you want to leave at any time, we will happily refund you and switch if off. Just email our support. Refunds are for digital products only.
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