Artists: don't wait to build your following and income
I'll teach you to rapidly & profitably build a following for your work without selling out.
Inside my book, I'll show you how to write a high performing non fiction short film that will stand out from the crowd with it's authenticity and which will help build your audience and sell your artworks, get clients, donors - or whatever it is you are doing!
You'll learn how to write your script and completely redesign your marketing in the next two weeks.
What you'll get when you buy the book.
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Downloadable e-book or physical book sent to you (worth £10 / £15)
Choose the digital only option and download the book for £10 or have a physical copy sent to you for £15
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Audiobook version - continue learning whilst out and about (worth £10)
I'm a huge advocate for revisiting favourite inspirational books and love being able to listen to chunks of them whilst out and about - so I've made sure you can do the same with this book.
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Videobook version - the content presented as video lectures (worth £10)
If you are a visual learner like me, you'll find these video presentations of the books chapters really useful.
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Anatomy Of A Six Figure Crowdfunder workshop (worth £10)
We've been using our Mini Movies Method to run successful crowdfunders - raising over £300k in a 13 month period. Crowdfunder.co.uk love us and tell us that we are one of their favourite clients because our crowdfunders are reliably successful and high performing.
In this workshop I'll be showing you how we do it and how this can work for you too.
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Bank Job feature documentary (worth £10)
This is our award nominated feature documentary Bank Job - it was during the making and funding of this film that the methods I'll teach you about inside the book started to really take shape.
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How To Re-Establish A Vodka Empire feature documentary (worth £10)
My first feature length documentary, where I first started to realise the need for a way to peacefully fund purposeful work without constantly having to jump through the hoops of gatekeepers.
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Discount voucher for a one to one Mini Movie Masterplan (worth £100)
An hour long one to one session, supported by a short preliminary online lecture series and questionnaire to make our time together really powerful.
I'll review your business and offers with you and write you a personalised one page masterplan to put the teachings of the book right into practice, with a Mini Movie at the heart of attracting new leads and making your viewers irresistible offers.
I usually charge £150 for these - but I just love helping people put the lessons of Mini Movies into Millions into practice, so I'm offering a limited amount of spaces to new book buyers for just £50 - you'll get a discount code to use when you purchase the book.
Get all of this - over £150 of value for just £10 when you buy the e-book or just £15 if you would rather go for the physical book.
The Mini Movie Manifesto is a system - it is repeatable you can learn it & it can help you grow your course & coaching sales.
Discover the "The Mini Movie Marketing Manifesto" we use every day to profitably get our message out to millions without feeling like you're being sleazy, having to post content the whole time or sell out to "make it" - and just being authentically yourself.
Building a creative or an impact-based business is hard - and maybe you've had that horrible experience of continually trying to post to social media but never really breaking through to a new audience.. it's just exhausting and disspiriting - and you may feel that your work just isn't that great..
You might even be beginning to feel that you don't even deserve the attention or funding that you're applying for.. and you should just "grow up"..
Well, there's good news - for the last couple of years, my partner Hilary and I have been getting our message out to literally millions across the UK, growing our following, impact not to mention sales and donations, just by creating one short documentary leading to an email sign up. This has enabled us to profitably sell tens of thousands of our artworks - and build a powerful and loyal fanbase we wouldn't have dreamed was possible for us only a few years back.
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Posting every day on social media
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Creating Youtube Video after Youtube Video
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Boring VSLs / never ending value videos / long form webinars
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In fact all we did was create one single piece of content leading to one really great "get to know you" offer.
It's a documentary style - easy to pull off.
It doesn't have to be super professionally made - most people with an iPhone and a story could make something like it
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And like I said, we now have a list of thousands of buyers who love our work and support our projects and this is growing every single day. All off the back of one short documentary.
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And on this page, I'd like to show you how we did, and how it might work for you in my new book Mini Movies to Millions: The Mini Movie Marketing Manifesto.
This is all about creating one really compelling short documentary film targeted at your ideal audience with an offer they daren't refuse.
As if by magic your short film is then shared by that audience - they can't get enough of it - and the whole thing builds into a virtuous circle. And if the idea of creating a short documentary scares you, don't worry, it can actually be really easy - and in my book I teach you how to script it.
This is why I have put together this short book to show you not just how to make your short film - but when it's done, how to get it seen by millions in your ideal audience.
Click the order button to add it to your cart now.
What makes this technique so effective? Well, in the book I'll teach you how to:
Bypass gatekeepers!
Brings you independence from the art world and commissioning bodies - or dominant industry players in your niche. Get your system turning strangers into fans 24/7
Cut out 80% of your wasted time.
This is your map through social media hell!
Actually make money while building your following
We have a "stick it to gatekeeper" maths equation showing how you can profitably build your audiences from day 1
CHAPTER TWO
Manifestos, Movements and Moonshot Missions
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Articulate your purpose, put it into a manifesto, take a stand and make a mission plan
"Before you make your movie - or your movement, you need a culture. I have found manifestos of great use because they're like a compass, orientating us towards the true north of our values."
CHAPTER FOUR
How to Write Your Mini Movie to Millions
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It's never really about you!
Despite the fact I’m going to teach you to find your story and turn it into a film, the real hero of your movement, all communications and ads are never really you — Your story is standing in for the person who is reading or watching it. The journey you are undergoing is the one that your audience would like to go on too, so they can learn from you. (p. 83)
CHAPTER SIX
Funnels & Ladders
This chapter explains how we turn strangers into friends, encourage them into our movement businesses (the funnel), and right up the ‘value ladders’ we have in place. Some of them will want the best and most expensive products or services we can offer. This is the ladder.
(p. 155)
THE BOOK WILL GIVE YOU A TOTAL OVERVIEW OF THE SYSTEM WE USE EVERY DAY TO BUILD OUR OWN COMMUNITY
What's inside? Have a browse..
CHAPTER ONE
Who's this for?
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Anyone who wants to bypass gatekeepers, tell stories & change the world!
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The filmmaker who wants to go beyond recording what’s wrong and start to build what’s right.
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The artist who wants to build their audience and fanbase and is sick of being bypassed by gatekeepers.
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The entrepreneur who feels they can give so much more and wants to make a massive impact on the lives of the people they help while also increasing their income.
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Anyone who recoils from hype, spin and snakeoil and wants to form connections with their audience through authenticity.
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Anyone who wants to change things for the better, won’t take no for an answer and knows there is an audience and a market hungry for what you they to offer.
CHAPTER TWO
Manifestos, Movements and Moonshot Missions
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Articulate your purpose, put it into a manifesto, take a stand and make a mission plan
"Before you make your movie - or your movement, you need a culture. I have found manifestos of great use because they're like a compass, orientating us towards the true north of our values."
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Learn the secret to reconnecting with your purpose and growing a tribe. This often overlooked idea will always keep you on track.
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The tips we can learn from history's artists and why their ideas live on today.
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Discover how your own story builds trust, and allows you to transform the lives of others.
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How to become a massive success without having to jump through hoops or ask gatekeepers for permission.
CHAPTER THREE
The Mini Movie Master Plan
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Understand the nuts and bolts of the system that will empower you to carry out your useful work.
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The frequently overlooked rule that focuses your efforts and manage your success by doing less.
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How to use the closely guarded secrets marketers use to quickly and easily measure their results and increase their impact.
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Why focusing on your niche will increase your sales.
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The Philosophy of Work and The Psychology of Money,
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How we used our short and long term vision to inspire our audience - and how you can do the same.
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The three deceptively simple phases of the marketing journey that build a sustainable business.
CHAPTER FOUR
How to Write Your Mini Movie to Millions
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It's never really about you!
Despite the fact I’m going to teach you to find your story and turn it into a film, the real hero of your movement, all communications and ads are never really you — Your story is standing in for the person who is reading or watching it. The journey you are undergoing is the one that your audience would like to go on too, so they can learn from you. (p. 83)
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Learn the four essential stages your audience must go through before they will even consider buying from you.
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Discover my three step secret to telling your personal story - it can even change the way your audience thinks!
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Understand the two driving forces your Mini Movie must have to hook and engage your audience.
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Revealed - the six unique steps we took to create the Mini Movies to Millions method, and how this can help you create a sustainable business.
CHAPTER FIVE
Traffic & Tribes
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Why targeting everyone with your message is a terrible idea.
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The startling truth about mass marketing and how it can even bankrupt you
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Why you should focus on a small niche and become a big fish in a tiny pond.
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How to reach your tribe and how to communicate with them
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The three questions your audience must have the answer to before they will trust you.
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Learn how to create irresistible offers without ever dropping your price.
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Discover why using the right language is vital to the success of your business.
CHAPTER SIX
Funnels & Ladders
This chapter explains how we turn strangers into friends, encourage them into our movement businesses (the funnel), and right up the ‘value ladders’ we have in place. Some of them will want the best and most expensive products or services we can offer. This is the ladder.
(p. 155)
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The lightning fast way to turn strangers into friends and build a sustainable business in the process.
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The simple maths that makes your campaign both successful and profitable.
THE FINAL STEP
Orbit the moon!
Once you have got your plan in place, the sky's the limit for your impact. So buckle up!
The Mini Movie to Millions Video Book - you'll get the full set thrown in when you buy!
I have turned the book into videos for people like me who are more visual learners.
Dan has helped us simplify our story and systemize our lead flow and ultimately our sales
See it in action
The system works really well for crowdfunding too !
Below screenshots are from crowdfunding campaigns
we have run over the last 18 months.
DISCLAIMER: THIS METHOD TAKES HARD WORK TO SET UP, AND IT ONLY WORKS IF YOU ARE GENUINELY DOING USEFUL WORK / OR MAKING AN IMPORTANT CONTRIBUTION TO THE WORLD. THE RESULTS WE HAVE HAD FROM THIS ARE NOT TYPICAL – WE WORKED VERY HARD FOR THEM.
Dan shot a series of films for us which told our story very clearly, the team were very professional and the end result defied all expectations.
Dan's book is entertaining and direct. It has helped me to recognise my seed ideas for what they are and challenges me to be conscious of what I want others to know about me - why they should be bothered to look me up and buy my art.
The videos have been so useful and informative. We have learned to much. And being in the group has really moved us along and given us a sense of belonging to a community. Which has also been invaluable for our business as that is what we hope to create for our members.
I'd recommend Dan to anyone who wants to take a more creative approach to getting their big idea out into the world and who wants to get their message acreoss in a way that builds a community and following around that idea. You're being shown by people who clealry have a lot of passion and talent but who also want others to have an impact and people who've been there and done it before you.
I was immediately engaged by the tone of the book, it is accessible and straight talking. It got me really excited and I love that this method will fit with any business. I had been wanting to write a Manifesto and this book gave me the tools to do that in an uncomplicated way. Everything you need in one little book.
So much of the online clickbait feels like shiny new object syndrome and I have found MM2M to be quite the opposite - down to earth, simple and UK language that really resonated with my desire to make a living from creativity whilst keeping integrity within the offers I put out there.
I am so happy and inspired I found your approach. I have always worked for peace - and I am driven by a vision of a world using non-violence. I've spent my life movement building and organising and fundraising but I really want to scale up and have more impact and more financial freedom to run good campaigns and support activists.
Even if you think you've got everything defined this will help reinforce the great bits, tighten up the good bits and do away with the not so good bits. It also comes with lashings of encouragement and determination to do things that add value to the world.
Detailed, thorough, full of infectious energy and really clear on how to step forward.
MEET THE AUTHOR
Dan Edelstyn
FILMMAKER, WRITER & ENTREPRENEUR
Dan's work has been funded and distributed by Channel 4, the BFI in cinemas both in the UK and US and most recently on Netflix Europe. Together with his partner Hilary they run a successful social enterprise Optimistic Foundation CIC and production company Optimistic Productions Ltd. Dan has written this book to help artists, charities, political causes and cause-driven entrepreneurs to get their voices heard so they can distribute their work at scale & live useful lives combined with peaceful prosperity.
Mini Movies to Millions
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BOOK AS PDF and for epub
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And access to digital I've recorded every chapter and turned into videos and mp3's
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24/7 Email Support
£15 £10
Secure Order
Our system is 100% secure and we have sold thousands of products through it already.
365 Days Mini Movies Refund Promise
If for any reason you're unhappy with our book, we will send you a refund within 365 days of buying it. Simple as that.
365 DAYS
MONEY BACK GUARANTEE
Here's a simple promise; if for any reason you're unhappy with the book, please just drop us an email and we will refund you - no questions asked.
Dan Edelstyn
Writer, Mini Movies to Millions
One of Our Campaigns in Action
Below I share a Facebook campaign, using this we sold 2000 tickets across 2 online screening with average order value of £19, and cost per sale of £9 - this effectively brought us in a flood of new buyers - not just email leads. And as you can see - we are making money while we are marketing.
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