To artists, filmmakers and changemakers
(from the desk of Dan Edelstyn, Jan 2023)
I've written this book to help you build a passionate following doing what you're called to do and turning it into a peaceful, purposeful and profitable business.
Far too many of us are burning out needlessly. But we can do this so much better.
(I use the exact same framework to generate more than 100 new people a day coming onto my mailing list, resulting in huge financial support for my projects (c. £20-30k / month). This system enables me to do the work I'm called to do in a totally peaceful way. I honestly wouldn't have believed this was possible just five years ago, but making sales of my films and artworks every day - and being able to produce critical work with a feeling of peace, purpose and power is the reality I'm experiencing and it could be yours too if you learn this process.
Building a following is hard - having to post five plus times a week to same people.. or trying out some distorted persona just to have to get your message out there is pretty gross.
But there's good news - you don't need to do that at all - in fact for the last couple of years, my partner Hilary and I have been getting our message out to millions, growing our following, impact not to mention sales and donations, just by creating one short documentary. This has enabled us to profitably sell thousands of our artworks to people all around the world - and build a fanbase we wouldn't have dreamed was possible for us only a few years back (we're pretty niche!).
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Posting every day on social media
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Creating Youtube Video after Youtube Video
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Having to go to gatekeepers or the art world and ask for shows etc..
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In fact all we did was create one single piece of content leading to one really great "get to know you" offer.
It's a documentary style - easy to pull off.
It doesn't have to be super professionally made - most people with an iPhone and a story could make something like it
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And like I said, we now have a list of thousands of buyers who love our work and support our projects and this is growing every single day. All off the back of one short documentary.
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And on this page, I'd like to show you how we did, and how it might work for you in my new book Mini Movies to Millions.
This is the same system we use to profitably get our message out without selling out or having to post content the whole time. We get to make useful work and build an audience of backers who share our vision- and the best part is we just have to be authentically ourselves.
Discover the "The Mini Movie Marketing Manifesto" we use every day to profitably get our message out to millions without feeling like you're being sleazy, having to post content the whole time or sell out to "make it" - and just being authentically yourself.
So how does this work? This is all about creating one really compelling short documentary film targeted at your ideal audience with an offer they daren't refuse.
As if by magic your short film is then shared by that audience -they can't get enough of it - and the whole thing builds into a virtuous circle. And if the idea of creating a short documentary scares you, don't worry, it can actually be really easy - and in my book I teach you how to script it.
This is why I have put together this short book to show you not just how to make your short film - but when it's done, how to get it seen by millions in your ideal audience.
Click the order button to add it to your cart now.
What makes this technique so effective? Well, in the book I'll teach you how to:
Bypass gatekeepers!
Brings you independence from the art world and commissioning bodies - or dominant industry players in your niche. Get your system turning strangers into fans 24/7
Cut out 80% of your wasted time.
This is your map through social media hell!
Actually make money while building your following
We have a "stick it to gatekeeper" maths equation showing how you can profitably build your audiences from day 1
THE BOOK WILL GIVE YOU A TOTAL OVERVIEW OF THE SYSTEM WE USE EVERY DAY TO BUILD OUR OWN COMMUNITY
What's inside? Have a browse..
CHAPTER ONE
Who's this for?
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Anyone who wants to bypass gatekeepers, tell stories & change the world! (p5)
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The filmmaker who wants to go beyond recording what’s wrong and start to build what’s right.
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The artist who wants to build their audience and fanbase and is sick of being bypassed by gatekeepers.
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The entrepreneur who feels they can give so much more and wants to make a massive impact on the lives of the people they help while also increasing their income.
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Anyone who wants to change things for the better, won’t take no for an answer and knows there is an audience and a market hungry for what you they to offer.
CHAPTER TWO
Manifestos, Movements and Moonshot Missions
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Articulate your purpose, put it into a manifesto, take a stand and make a mission plan
"Before you make your movie - or your movement, you need a culture. I have found manifestos of great use because they're like a compass, orientating us towards the true north of our values."
CHAPTER TWO
Manifestos, Movements and Moonshot Missions
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Articulate your purpose, put it into a manifesto, take a stand and make a mission plan
"Before you make your movie - or your movement, you need a culture. I have found manifestos of great use because they're like a compass, orientating us towards the true north of our values."
CHAPTER THREE
The Mini Movie Master Plan
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Below you'll find the nuts and bolts of the system that will empower you to carry out your useful work. In this chapter we'll cover : (p57)
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Psychology - why you should examine your beliefs around money
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Philosophy of work
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The beginning, middle and end of your masterplan
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The nuts and bolts of turning your movie into the start of a movement
CHAPTER FOUR
How to Write Your Mini Movie to Millions
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It's never really about you!
Despite the fact I’m going to teach you to find your story and turn it into a film, the real hero of your movement, all communications and ads are never really you — Your story is standing in for the person who is reading or watching it. The journey you are undergoing is the one that your audience would like to go on too, so they can learn from you. (p. 83)
CHAPTER FOUR
How to Write Your Mini Movie to Millions
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It's never really about you!
Despite the fact I’m going to teach you to find your story and turn it into a film, the real hero of your movement, all communications and ads are never really you — Your story is standing in for the person who is reading or watching it. The journey you are undergoing is the one that your audience would like to go on too, so they can learn from you. (p. 83)
CHAPTER FIVE
Traffic & Tribes
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Why targeting everyone with your message is a terrible idea.
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Why mass marketing could be harmful and bankrupt you
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Why you should focus on a small niche and become a big fish in a tiny pond.
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How to reach your tribe and how to communicate with them (p.111)
CHAPTER SIX
Funnels & Ladders
This chapter explains how we turn strangers into friends, encourage them into our movement businesses (the funnel), and right up the ‘value ladders’ we have in place. Some of them will want the best and most expensive products or services we can offer. This is the ladder.
(p. 155)
CHAPTER SIX
Funnels & Ladders
This chapter explains how we turn strangers into friends, encourage them into our movement businesses (the funnel), and right up the ‘value ladders’ we have in place. Some of them will want the best and most expensive products or services we can offer. This is the ladder.
(p. 155)
THE FINAL STEP
Orbit the moon!
Once you have got your plan in place, the sky's the limit for your impact. So buckle up!
MEET THE AUTHOR
Dan Edelstyn
FILMMAKER, WRITER & SOCIAL ENTREPRENEUR
Dan's work has been funded and distributed by Channel 4, the BFI in cinemas both in the UK and US and most recently on Netflix Europe. Together with his partner Hilary they run a successful social enterprise Optimistic Foundation CIC and production company Optimistic Productions Ltd. Dan has written this book to help artists and entrepreneurs to get their voices heard so they can distribute their work at scale & live useful lives combined with peaceful prosperity.
Mini Movies to Millions
We are selling the digital only version at half price through August 2022.
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BOOK AS PDF and for epub
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And access to digital I've recorded every chapter and turned into videos and mp3's
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24/7 Email Support
£10 £5
Secure Order
Our system is 100% secure and we have sold thousands of products through it already.
365 Days Mini Movies Refund Promise
If for any reason you're unhappy with our book, we will send you a refund within 365 days of buying it. Simple as that.
One of Our Campaigns in Action
Below I share a Facebook campaign, using this we sold 2000 tickets across 2 online screening with average order value of £19, and cost per sale of £9 - this effectively brought us in a flood of new buyers - not just email leads. And as you can see - we are making money while we are marketing.
Bonus -
The Mini Movie to Millions Video Book...
I have turned the book into videos for people like me who are more visual learners.
The Book Was Designed for You If:
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You are doing something genuinely useful.
You know there's more of an audience and a market out there for you and your work, but you don't know how to tap into it.
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You're willing to go on camera and operate outside your comfort zone...
You'll need to put your message out there to thousands of highly targeted people, we'll show you how to get through to them
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You're sick of posting to social!
You've already tried social media but it's not given you any of the desired results - and you're overwhelmed by the sheer unending grind of it all
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You're willing to put the work in
Although this process isn't complex, of course it will involve hard work to implement.
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You know changing your system is really important
You understand that if something doesn't change you're going to have to stop following your passion and 'get a real job'... and that fills you with dread!
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You care about doing useful work and you understand that audience building & distribution helps others.
You have something genuinely useful and important to share with the world & you're willing to do what it takes to bring it to fruition!
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You're tired of the struggle and are ready for change
You know you have important work to do, but the bills keep coming thick and fast - and so you have to keep putting your plans on hold..
The framework I’m outlining in this book will allow you to dream again of changing the world without burning out — this time on your terms and without having to take off your cap and put it in your hand, asking some overpaid gatekeeping idiot to throw in a nickel. Instead, you will have built an audience who loves your work, and will support you to make more of it.
SPECIAL OFFER
Get your copy now!
This course will teach you, step by step, how to make your mini movie and get it seen by millions
£5
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365 DAYS
MONEY BACK GUARANTEE
If for any reason you're unhappy with the book, please just drop us an email and we will refund you - no questions asked.
Dan Edelstyn
Writer, Mini Movies to Millions
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